Most people chose a Decent machine because of its coffee profiling and its ability to control temperature, flow and pressure. This amount of control is unseen in other espresso machines.

The fact that our machines make great espresso consistently was the second strongest convincing factor.

Coffee profiling makes our machine very versatile. It can mimic practically every other espresso machine out there. This inspired a high percentage of our users to make the leap.

A high percentage were frustrated with the long warm up time of their previous machines. Hence, buying a Decent was a no brainer due to its just-a-few-minutes warmup time.

Insights into what's happening during all stages of the espresso brewing process. This helped convince a high percentage of metrics-focused users to buy our machine.

Decent has a great reputation for our business practices (openness and open source) and fanatical customer support. Many customers prefer to support authentic and transparent businesses that practice the values they preach.

In a time of decreasing living spaces and increasing travel frequency, the size, weight and high portability of our machines was the deciding factor for about a sixth of our respondents.

At Decent, we're strongly centered around our community. It helps us grow and evolve. The massive knowledge and user help shared in the Diaspora helped convince another sixth of our users into buying a Decent.

A high percentage of our users chose a Decent because they felt that it's the ultimate tool to learn about espresso. Since the machine measures everything, it helps them know where they went wrong and improve their espresso skills.

Decent's software-centered approach means that buyers continue benefitting from innovation and improvements via free software updates for years. And most hardware improvements to the DE1 have been available as inexpensive self-install upgrades. This helped convince a high number of people.

Very many users bought a Decent because they wanted a state-of-the-art machine and like rewarding innovation.

A sizeable number of users wanted the Decent to be their last machine. Hence, the repairability and long life of Decent Espresso machines convinced them to buy one.